I wanted to start the boot journey gently with my wallet. I chose Thursday because of the reputation, build quality, and price. I wanted a yellow-brown leather similar to baseball glove leather, like yellow straw or hay.
I measured myself on the Brannock device and followed Thursday's instructions referencing the Brannock. BootSpy, Carl Murawski, RoseAnvil, and Stridewise all influenced my sizing decision and I'm grateful for their help.
It was easy to buy online and obtain. Thursday is very streamlined. I was disappointed that the boots did not look like the pictures online, though I don't expect them to be exact.